The Green Hornet: 80 Years and Still Buzzing

The Green Hornet has lasted throughout the generations, making it one of the greatest pop culture icons of our time. A classic character of film, television, radio, and comic books returns to the big screen in Columbia Pictures’ feature film The Green Hornet, starring Seth Rogen as the vigilante crime-fighter. The film will be directed by Michel Gondry (Eternal Sunshine of the Spotless Mind) from a screenplay written by Seth Rogen & Evan Goldberg (Superbad, Pineapple Express), based upon “The Green Hornet” radio series created by George W. Trendle, and produced by Neal H. Moritz (The Fast and the Furious).

A Star-Studded Cast

This highly charged action comedy stars Seth Rogen as the masked vigilante crime fighter, The Green Hornet, accompanied by Jay Chous as Kato™, his loyal and skilled partner. Additionally, Cameron Diaz will play a supportive role as Lenore Case and Christoph Waltz from Inglourious Basterds will play the key villain, Benjamin Chudnofsky.
(The director, Michel Gondry, is an Academy Award winner for Best Writing, Original Screenplay.)
The Green Hornet will be in theaters January 2011.

Movie Marketing - Creating the Perfect Buzz

From the studio that brought you three Spider-Man movies, Casino Royale, Quantum of Solace and 2012... Columbia Pictures will release The Green Hornet with a multi-million dollar marketing campaign. The campaign will include television, radio, outdoor, print and digital advertising as well as publicity events, interviews, and a star-studded premiere.

The Perfect Sting... Lottery Marketing Opportunities and Prizes

Your Customers Will Be Buzzing About:

Instant-win movie tickets
One-of-a-kind merchandise prize packs
VIP “Red Carpet” trips to The Green Hornet premiere in Los Angeles, including:
- Chauffeured ride in the legendary Black Beauty™
- Behind-the-scenes tour of Sony Studios

You'll See More Green from the Comprehensive Marketing and Promotional Program

Offer your players the chance to experience this legendary classic in a powerful new way. Just as the notorious duo Britt and Kato™ roll into town in the iconic Black Beauty™, you’ll have incredible instant games, POS, and advertisements ready for your lottery campaign.

Included in The Green Hornet program:

Incredible Green Hornet ticket designs
Exciting POS designs and print advertisements
Outdoor advertisements and Internet banner ads

The Green Hornet is available to the lottery industry exclusively from GTECH corporation for:

Territory - Worldwide
All Channels

To See What all the Buzz is About:

Contact your GTECH Account Representative at 401.392.7419 or email gtechprintingcorporation@gtech.com

GTECH® is an advocate of socially responsible gaming. Our business solutions empower customers to develop parameters and practices, appropriate to their needs, that become the foundation of their responsible gaming programs.

The Green Hornet TM & © 2010 GHI. The Green Hornet, the Movie © 2010 CPII. All Rights Reserved. © 2010 GTECH Corporation. The trademarks and logos contained in this document are marks owned by or exclusively licensed to GTECH Corporation.