With the creation of the Printed Products and Licensed Content (PP&LC) business group, GTECH is strategically focused on the acquisition of licensed content that can be translated into entertaining and compelling lottery games and marketing programs.

Our objectives in this area are clear: to leverage the equity of popular brands to win over loyal lottery players and attract new players who may be uninterested in the lottery. We target licensed content with a demographic focus that will appeal to new and current lottery players, deliver unique and proprietary game mechanics, and provide exciting marketing opportunities for the lotteries and their players. Deploying the right mix of branded content along with unique prizes and marketing campaigns is the core of our licensed content strategy.



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