Current Licensed Properties
With the creation of the Printed Products and Licensed Content (PP&LC) business group, GTECH is strategically focused on the acquisition of licensed content that can be translated into entertaining and compelling lottery games and marketing programs.
Our objectives in this area are clear: to leverage the equity of popular brands to win over loyal lottery players and attract new players who may be uninterested in the lottery. We target licensed content with a demographic focus that will appeal to new and current lottery players, deliver unique and proprietary game mechanics, and provide exciting marketing opportunities for the lotteries and their players. Deploying the right mix of branded content along with unique prizes and marketing campaigns is the core of our licensed content strategy.
With GTECH Printing as a partner, customers can expect a portfolio filled with the most exciting and relevant games that will not only attract core lottery players but also entice new generations of lottery players. GPC has a large collection of licensed games, from entertainment giants like Caesars® and Billboard® brands to lovable characters like the Three Stooges® to America's greatest rock band, Aerosmith®. GTECH Printing strategically decides which brands to incorporate into their licensed content portfolio by selecting brands that have a devoted fan base and the ability to attract new players. GTECH Printing customers are quickly realizing that implementing licensed games from GTECH is an affordable and effective way to increase sales, provide unique marketing opportunities, and positively impact their bottom line. For generations, lottery players have grown up along with their favorite television characters, music idols, and sports legends. Today, lotteries have an incredible opportunity to bring these icons home to players in engaging and innovative ways.
These brands represent our ongoing commitment to bring exciting and relevant licensed property games to our customers and allow our customers to give their players the brands and game play experience they know and love. As the exclusive licensee for these properties, within the specific lottery categories referenced, our customers can only acquire these games from GTECH. Additionally, as new licenses are secured, customers will have access to new and exciting licensed content – exclusively from GTECH.
