back to list
Pet Ownership
The Dog Overview
The Dog is a highly successful puppy photography franchise from Japan. The heart-tugging collection consists of 70+ breeds of puppies. The Dog puppies are photographed at unique angles using a fish-eye lens to create an adorably enhanced image.
Target Demographic
- Anyone who has ever loved a puppy
Why The Dog?
- Fresh Contemporary Photography
- Universal appeal
- Everyone loves Dogs!
Worldwide Success
- Japan’s #1 puppy franchise
- Began in 2000 as an immensely popular line of calendars & postcard books - quickly expanded into hundreds of products
- Successful domestic and international licensing program!
Pet Ownership
- Americans own more pets than ever before
- There are 75 million pet dogs in the US
Source: American Pet Products Association
- There are 75 million pet dogs in the US
- Spending on pets is at an all time high
- $41.2 billion in 2007
Source: American Pet Products Association
- $41.2 billion in 2007
- Psychology of pet ownership is changing
- Pets are being treated as family members
- 88% of dog owners purchase gifts for their pets
Source: American Pet Products Association
- The US leads the pack, but the global pet market is also very strong
- 56 million European households with dogs
- In France, 5 star hotels are catering to pets
- Italy experienced 70% growth over past 10 years, double any other EU country
- In Japan, 1 in 3 households owns a pet
Source: FEDIAF
Most Popular Dogs
- Labrador retriever
- Yorkshire terrier
- German shepherd
- Golden retriever
- Beagle
- Boxer
- Dachshund
- Poodle
- Shih tzu
- Bulldog
Top Pet Trends
From high-end items to high-tech items, products for our companion animals now extend beyond traditional necessities.
- Going to the Dogs
Big name companies including Paul Mitchell, Omaha Steaks, Origins, Harley Davidson and Old Navy are now offering lines of pet products - Pets Welcome
Many hotels across the country are adopting pet friendly policies including oversized pet pillows, plush doggie robes, check-in gift packages and some even have a licensed dog masseuse on staff - The Lap of Luxury
High-end items that are must-haves for pet owners include faux mink coats, feathered French day beds, fragrances and, to top it all off, a rhinestone tiara! - State-of-the-Art
High-tech products including computerized identification tags, automatic doors and feeders and touch-activated toys help pet owners take care of companion animals with ease and precision - Keep on Truckin’
Whether it’s a quick trip to the supermarket or a long ride to the beach, companion animals are now our traveling animals too - Hello, My Name Is...
From monogrammed sweaters and personalized food and water bowls to digitized collar tags and hand-made treats, pets can now have their accessories personalized
For More information:
Contact your GTECH Account Representative or gtechprintingcorporation@gtech.com 401.392.7419
GTECH® is an advocate of socially responsible gaming. Our business solutions empower customers to develop parameters and practices, appropriate to their needs, that become the foundation of their responsible gaming programs.
The Dog name and logo are registered trademarks of ©artlist. All Rights Reserved.
©2010 GTECH Corporation. The trademarks and logos contained in this document are marks owned by or exclusively licensed to GTECH Corporation.
The Dog name and logo are registered trademarks of ©artlist. All Rights Reserved.
©2010 GTECH Corporation. The trademarks and logos contained in this document are marks owned by or exclusively licensed to GTECH Corporation.
